HeSaidSheSaidPH.com | 5 Helpful Tips for Organizing Company Workshops | Businesses conduct workshops for many reasons. For some, workshops provide a way for individuals and companies to build their brand. By conducting workshops, companies can establish themselves as experts in their respective niches.
In some instances, workshops are reserved for the company staff. Speakers present topics that will teach the members about how to use new software, train them to develop new skills, or reveal how to do tasks more efficiently. Unlike in the case of workshops that are open for members of the general public, employee workshops are designed to focus on aspects that the company needs to get to the next level.
Either way, organizing a workshop that people will enjoy participating in while learning new skills takes a lot of work. An effective and memorable workshop is the result of a lot of careful planning, knowing your audience, and applying established presentation techniques.
For first-time organizers, the thought of putting a great workshop together can seem overwhelming, but there’s no need to worry. Regardless of your experience, you can find some inspiration in our tips for planning and organizing a successful and effective workshop.
1. Make it exclusive
An invite-only event limits the number of participants, but there lies the beauty of it. When you restrict an event, such as a workshop, to a particular group of people, the event becomes more valuable to the participants. The exclusivity indicates that participants will be learning key information from experts or people with a certain level of experience.
Plus, since guests will be coming from a specific group, their interests and needs will be more focused towards particular directions. By limiting the number and types of people attending the event, organizers can cover more advanced topics or pick specific topics that are in line with what their audience wants.
2. Pick a suitable venue
Although this may seem obvious, it is worth noting that the type of workshop being conducted and the audience that will be attending would dictate the kind of venue you should book for the event.
Let’s say you are planning to hold your event somewhere in the UAE. There is a varied selection of sites you can choose for seminars, workshops, and teambuilding activities in Dubai alone.
If you are holding a workshop for participants interested in environmental research, perhaps a workshop held in The Green Planet would be best as the venue allows them to be surrounded by exotic plants and animals. On the other hand, for workshops in Dubai that involve technology, Hub Zero may be more suitable as the facility includes VR spaces.
The aim is to find a venue with facilities that suit the theme or topics that will be covered in the workshop. In most cases, organizers look for multi-purpose halls or conference rooms, which is not a bad idea by any means. But by taking that extra step to find a venue aligned with the event’s theme or subject, you can make the workshop more memorable for the participants.
In addition to the need for the venue to have presentation equipment, it is essential to think about other logistical factors. For instance, does the venue have facilities for breakout sessions and other aspects of the workshop? Is the place readily accessible for participants and third-party suppliers, such as catering companies?
3. Hire a third-party facilitator
Even when conducting company workshops, hiring a third-party facilitator is recommended for several reasons. With the facilitator is not an employee of the company, it becomes easier for the participants to express their opinions without the fear of being judged. The amount of interaction increases as a result.
This benefits not just the employees but the team leaders and managers as well. When people participate instead of facilitate, they can learn and build relationships with those from other departments and positions. Everybody grows together, including the company and brand.
4. Create a flexible plan
A lot of things can happen in a workshop, as you won’t know the direction where the dialogue or questions will go. The most experienced planners and facilitators know and understand that these are a normal part of any workshop.
When organizing or facilitating a workshop, it is essential to plan for the worst-case scenarios. Creating backup plans may be necessary just in case the primary one fails. At the same time, planners and facilitators need to be flexible enough to tackle any additional challenges that come along the way.
5. Provide incentives
Participants feel more motivated to complete a task when people recognize their efforts. Some facilitators devise games to make learning more fun and to create some friendly competition between groups. Awarding prizes and certificates is one great way to encourage and acknowledge participation.
The prizes don’t have to be big to be effective. Rewards could come in the form of a goodie bag, a gift card, or other freebies. Planners can get creative on the prizes, or they can look for companies that provide services for certificate printing online so that certificates can he handed out.
Workshops provide an interactive and entertaining way of training or educating a group of individuals. By following these tips or using them as inspiration to generate other ideas, you are on your way to creating a workshop that participants will remember.
Michael Gribben specializes in Marketing and Product Development at King Printers Co. Ltd in Osaka, Japan and is the spokesperson for Print Arabia, the first Japanese online printing company in Dubai, UAE. Print Arabia offers hassle-free offset and digital printing, as well as large format, novelty and T-shirt printing services.
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